Career Path: Who am I? Essay -- Psychology

Finding a career that overlaps personal and professional concerns is the focus of most career counseling. O*net (2000) has created two assessment tools that help individuals navigate this difficult impasse. This paper focuses on my individual results, reactions and conclusions regarding these two assessments. Career Instrument Results Built around Holland’s Theory of Types and Person-Environment Interactions, the Interest Profiler (IP) and Work Locator (WL) instruments are self-administered, self-scored surveys designed to reveal an individual’s personality type and work values in order to match themselves with a career that will allow the appropriate expression of both. According to the results of these instruments I am categorized as Artistic-Achievement. My secondary interests are Social and Investigative. My secondary work value was revealed as both Relationships and Support. My current job zone is four and my future job zone is five. Niles & Bowlsbey (2009) gives an account of Holland’s personality types. According to this description, artistic types â€Å"prefer ambiguous, free, unsystematized activities†¦Ã¢â‚¬  (p. 64). They tend to gain knowledge in language, art, music, drama and writing and have less tendency toward clerical or business related topics. Some words associated with this type that I feel apply to me include: complicated, imaginative, disorderly, intuitive, nonconforming, expressive, idealistic and original. There are a few that I don’t think I adhere to: introspective, impractical, and impulsive. I will admit that this assessment could be due, at least in part, to a lack of personal insight. It’s interesting to note that my secondary interest areas are Social and Investigative; the two personality pat... ...demic pursuits and the many hats I wear as a mom give me room to express my creativity and build relationships that have great impact on the entire community. I look forward to the future and what God has in store for my life. I believe that He alone has called me to this profession. He alone created me to fulfill His purpose and bring about His kingdom. Works Cited Niles, S. G. & Harris-Bowlsbey, J. (2009). Career development interventions in the 21st century. Upper Saddle River, NJ: Pearson Education. U. S. Department of Labor (2000). Interest profiler. Retrieved April 2, 2012 from http://online.onetcenter.org. U. S. Department of Labor (2000). Work importance locator. Retrieved April 2, 2012 from http://online.onetcenter.org. Whiston, S. C. (2009). Principles and applications of assessment in counseling. Belmont, CA: Cengage Learning.

Bru Case Study

BRU World Cafe Note: All information in the case has been garnered from sources in the public domain. This case has been developed for purely academic purposes, and is not in any way the intended or actual plan of Bru World Cafe Comstrat 2011 Visit us at www. draftfcbulkacomstrat. com Page 0 About the Category/ Brand and Market Trend ? BRU is India’s largest coffee brand in terms of volume, with a portfolio of instant and roasted & ground (filter) coffee, Ice and Hot Cappuccino and out of home vending. BRU was the first coffee brand to go national with a variety of offerings suited for the varied and distinct taste palette of the Indian consumer. BRU Green Label Roast & Ground is the largest brand in the conventional coffee segment. BRU’s Hot Cappuccino and Ice Cappuccino are innovative products specially designed for the cafe going youth – to enjoy a great cup of cappuccino even at home. ? The brand enjoys very strong equity in the south and its awareness and associations in the non-south part of the country emanate from its roots as the authentic south Indian coffee brand. BRU strives to stimulate conversations over coffee livening up every shared moment ? A key trend, which has fuelled coffee consumption in India is â€Å"rise in conversations over coffee†, which means a direct correlation with increase in out of home consumption for coffee as there is an increasing trend to socialize in cafes (especially in 10 lakh plus towns). ? With more than 1500 coffee cafes in the country, up from 175 in 2002 (of these around 1000 have opened in the last 5 years), coffee has emerged as the most happening beverage category, estimated to be around 1000Crs (in End Consume Price (ECP) terms) in 2011. Valued at around US$185 million, the organized cafe market in India is estimated to be growing at a compound annual rate of 25%. Players from Barista Coffee Co. to Cafe Coffee Day are opening outlets practically every weekend. In the past couple of years we have also seen the entry of new players like Cafe Mocha and Gloria Jeans in the premium category. ? The gro wth [of cafes] has been triggered by rising youth spending, paucity of alternative hang-outs and an increasing number of new office complexes and colleges. The market has the potential to touch US$800 million to US$900 million with a total of 5,000 cafes by 2015. Comstrat 2011 Visit us at www. draftfcbulkacomstrat. com Page 1 ? This provides a unique opportunity to leverage the strength of well established brands in HUL’s beverage portfolio to create a service model that would allow building preference for these brands while also adding a sizeable turnover to HUL’s Foods business. Given the size and opportunity of the coffee cafe segment, BRU became the natural choice for leveraging this opportunity. ? With entry into cafes, BRU plays across the coffee category definition becoming a complete in-home and out-of-home coffee brand and also proactively drives â€Å"coffee experience† with direct consumer engagement. This is also an approach for the brand to contemporarise and premiumize by driving imagery through a futuristic segment. ? â€Å"Coffee Experience† model is an opportunity which can be utilized to deliver the dual objectives of : 1. Building expertise and coffee credentials for BRU in the coffee category and get an imagery rub-off on the in-home consumption portfolio. . Another important value driver identified for the category is, â€Å"Bringing out of home experiences in-home†. Cafes will provide a unique space and an exclusive retail channel to drive this opportunity. ? This segment holds immense potential given that the coffee consumption in India is still very low as compared to the rest of the world and the Indian market is just starting to heat u p with international players like Starbucks and Dunkin Donuts announcing their entry here. BRU World Cafe Theme Great coffee is an experience. We bring it alive. When you step into BRU World Cafe, you step into the world of coffee – an experience that is visual, aural, olfactory and gustatory. Name Tagline : BRU World Cafe : Discover the World a cup at a time Cafes today are not about coffee. This theme lets us bring the coffee back to the cafe. It helps us to establish the coffee credentials and in future we can easily translate the out of Comstrat 2011 Visit us at www. draftfcbulkacomstrat. com Page 2 home experience in home. The consumer takeout after a visit to World Cafe: BRU knows coffee like no other Identity for the Cafe Target Audience Description Demographics: ? ? SEC A/B1 18 years + An audience on the move, who is looking for a unique experience while enjoying their favorite cup of coffee. And cafes also double up as their hangout joints or meeting places. Along with being an ardent coffee lover they are used to the good things in life, are welltraveled or well-read and exposed to the cultures and offerings of the world at large. Experience and Ambience BRU World Cafe is a traveler’s and coffee connoisseur’s haven. The coffee is served in many traditional styles evoking the palettes of coffee lovers. BRU scours the world to bring the finest coffees from a few prized plantations and stays true to their authenticity by brewing and serving them right. Additionally it provides a relaxed atmosphere with great coffee and vast menu offerings. On entering BRU World Cafe, you leave the hustle-bustle of the city behind. The interior is contemporary and bright, almost Mediterranean in its look and feel. The sounds are Comstrat 2011 Visit us at www. draftfcbulkacomstrat. com Page 3 nippets of music one would hear while traveling the globe whether it is the music of the Balkans, country music from the European greens of Italy and Spain or the Tibetan chants. Browse through the eclectic collection of books that give you insights & quaint facts about exotic destinations across the world or just switch off and chill out over your favorite pick from the comic series of Aestrix and Tintin. Coffee facts, stories, legends and myths and the interesting collage of visuals make up the way coffee arrives to you, becoming an integral part of the experience. It is a place for telling, sharing and creating your own personal story. The Business Challenge There are 7 BRU World Cafes which have opened as part of a pilot run in Mumbai across the western suburbs (Andheri (W), Malad, Bandra, Juhu and Versova) and another 3 are expected to go live within this year. The first cafe went live in February 2011 and the consumer response over the last 5-6 months across outlets has been very encouraging and very positive in terms of the overall experience, ambience, service and differentiation on providing an international coffee experience (best suited to Indian taste palette). Cafe revenue per day is calculated as number of bills in a day multiplied by the value per bill. So far the overall average bill value is 50% more than the assumptions made as per business case construct, however, the number of bills per day (very critical to ensure long term sustainable business) is only about 30% of the assumption (average of 30 to 40 bills per day per store – taken at an average across stores) 1. How do we increase footfalls (and therefore bill productivity) across the current set of Bru World Cafes without incurring extensive marketing spends? Suggest a marketing model for BRU World Cafe which involves not more than Rs. 0 lakh of annual spend including above the line and local store marketing and production/ fabrication cost of these activities. 2. Prioritize the channel mix with spends break-down and a calculation of return on marketing spend? How can this be made into a sustainable and repeatable model once BRU WORLD CAFE extends into other cities with i ncreasing returns of spends? 3. Given the proposition of BRU World Cafe, which is the one key marketing initiative, in-line with the BRU World Cafe identity which will be clearly differentiated from others and which will help further strengthen the BRU World Cafe differentiation. Comstrat 2011 Visit us at www. draftfcbulkacomstrat. com Page 4 The success of the pilot in Mumbai will determine future expansion of the BRU World Cafe mix so getting the above objective right is critical. Assume that all other levers of the business case construct are in place. The Communication Challenge Young people today have a far higher disposable income than about a decade ago. Quite naturally then every category these days is vying for their attention. And hence as a target audience youth are the most spoken to today by brands across a plethora of categories from chocolates to denims to mobile phones to fast food chains. Therefore the challenge of communication is to stand out of the clutter of youth brands and be heard by them. The Communication Task From a brand point of view it is important for BRU World Cafe to appropriate a strong positioning & differentiation to counter competition from the category and beyond. The task also includes resonating with him/her to make BRU World Cafe his/her cafe of preference. This is critical to increase footfalls and repeat visits which are ultimately crucial factors while considering future scaling up and expansion. The Communication Strategy Your task is to provide a comprehensive communication strategy that details what BRU World Cafe should do to build its brand & gear up for growth in an increasingly crowded cafe space. The strategy document must provide solutions in the following key areas: 1. Identify key challenges for the brand and its communication. 2. Sharply define who the target consumers should be and their key characteristics. 3. Identify the key consumer insights in the target group and how BRU World Cafe should work its offerings in line with the consumer needs. 4. Identify the right positioning and messaging platform for the brand. 5. What should be the brand voice across its offerings? 6. Identify the right communication message for the brand. Comstrat 2011 Visit us at www. draftfcbulkacomstrat. com Page 5 7. Identify the appropriate media vehicles to reach the target audience. ? Complete with channel mix, spends and detailed description on mechanics wherever necessary. 8. Outline the complete strategy for the use of new age media like social media, CRM, mobile phones, mobile applications etc. to be leveraged to resonate with this audience Methodology ? Cafe visits and study of the current consumer marketing and consumer engagement initiatives by existing players and evaluate them for effectiveness and efficiency. Establish key learning from best practices of competitors on spends and returns, driving awareness and footfalls in India (CCD, Barista, Costa Coffee, Gloria Jeans etc. ) and internationally e. g. – Starbucks. ? ? Study of no n-conventional media channels and relevance and use to drive the above objective. Study of trend and media methods to drive consumer awareness and engagement in the service and retail world which can be applied in this case. Success Criteria ? ? ? ? Depth of understanding of successful marketing techniques in this space Innovativeness of the â€Å"idea† and/ or â€Å"marketing approach† and the ability to create â€Å"buzz/ talkability†. Practical application and relevance (ease of execution) to reality. Impact and achievability within the given constraints Comstrat 2011 Visit us at www. draftfcbulkacomstrat. com Page 6 Rules & Regulations: Participation Rules: 1. Participating teams should comprise of only three members. 2. Only one entry per institute will be considered. Two stages of this event: Stage I: Submission of the written case solution. Stage II: Power point presentation of the shortlisted cases. Stage I: Process and rules for submission of the written case: 1. DraftFCB+Ulka Comstrat is a contest for Communication Strategy; hence students are requested to focus on the same. 2. Creative renditions are not necessary and will not be judged. 3. A detailed Media plan is also not required and will not be judged. 4. A synopsis of the case solution should be submitted as a word document in a minimum font size of 11 points and single line spacing. The document should not exceed 15 pages. 5. A written case solution on the case should be submitted either through email to [email  protected] com or by post to DraftFCB+Ulka Advertising, 4th floor, Nirmal, Nariman Point, Mumbai 400021. 6. The last date for receipt of the submission is 6 pm on 23rd November 2011. 7. A shortlist of six teams shall be arrived at by evaluating the case solutions received. 8. The shortlist shall be declared on 28th November 2011 and posted on the website www. draftfcbulkacomstrat. com and communicated to K. J. Somaiya Institute of Management Studies and Research. . The six shortlisted teams will be invited to make a power point presentation to a panel of judges on 10th December 2011 in Mumbai. Please remember: 1. 2. 3. 4. 5. Synopsis to be submitted as word document only. Font size should be minimum 11 The document should not exceed 15 pages The document should have a single line spacing Synopsis should be submitted on or before 6 pm on 23rd November 2 011 Stage II: Final power point presentation of the case: 1. Shortlisted teams are requested to reach the venue on 10th December 2011 at 12 noon sharp for the set-up and dry run. 2. Please get your power point presentations on a CD/Pen drive, rest of the equipment shall be provided at the venue. 3. The time limit for each presentation is 20 minutes and the students are requested to strictly adhere to the time-limit. A warning bell will ring after 15 minutes. 4. At the end of 20 minutes the team will be asked to stop the presentation. Comstrat 2011 Page 7 Visit us at www. draftfcbulkacomstrat. com 5. Students are requested not to indicate their institute’s name on the slides or anytime during the presentation. 6. Stay and travel arrangements have to be made by the participants themselves. 7. The Comstrat is a contest for Communication Strategy; hence students are requested to focus on the same. 8. In the case presentation, creative renditions are not necessary and will not be judged. 9. Media plan for the same is also not required and will not be judged. 10. The solution must have only one approach and not multiple options. Key Dates to remember: Last date for written submission ? Shortlist of 6 teams for power point presentation ? Final Presentation ? 6 pm on 23rd November 2011 6 pm on 28th November 2011 12 noon on 10th December 2011 Comstrat 2011 Visit us at www. draftfcbulkacomstrat. com Page 8

A Study On Lung Cancer - 1329 Words

26/9/14 Bonnie de Groot 4963644 Case Study: George Introduction: George is an 89 year old man which recently has been diagnosed with Metastatic Lung Cancer. Lung cancer itself accounts for killing an estimated 1.5 million people annually worldwide (Keshamouni, et.al, 2009). Lung cancer is divided into two major types: Non-small-cell cancer which includes these types of cancers; adenocarcinoma, squamous cell and large-cell, these all account to 80% of cases. The second major type is the Small-cell lung cancer which includes these cancers; oat cell, intermediate and combined, all of which only account to 20% of cases. The major causes of Lung cancer are these risk factors: tobacco smoke, air pollution, arsenic, asbestos, nickel and radon. Only 13% of patients survive 5 years after diagnosis (Williams, L, et.al, 2009). But Metastatic Lung Cancer is slightly different, the difference is the cancer originated in another area of the body, and then spread to the Lungs, causing Lung Cancer. This process begins with the cells breaking away fr om the main tumour or cancer and then travelling into the bloodstream. Once in the bloodstream the cancer cells will attach themselves to a vessel which will then attach to a organ and majority of the time it is the lungs (Chang, E, et.al, 2010). Though there is no cure for Metastatic Lung cancer there are preventions such as avoiding things known to cause cancer such as smoking tobacco. PCOC Assessment for Week 1: Phase: StableShow MoreRelatedA Study On Lung Cancer1721 Words   |  7 Pages Introduction: Lung cancers are well known to display inter and intra-tumoral heterogeneity with profound implications for exact histological classification by pathologists1–3. The New International (IASLC/ATS/ERS )4,5 and the 2015 World Health Organization (WHO) classification6 has defined the non-invasive (adenocarcinoma in situ), minimally invasive adenocarcinoma and invasive lepidic adenocarcinoma ; has replaced the mixed subtype category in the WHO 2004 classification7 with the predominantRead MoreDisease Study: Lung Cancer1390 Words   |  6 PagesMorbidity: Lung Cancer Lung cancer is one of the most significant and preventable causes of death in the United States and other developed countries today. Some states within the US have higher instances of lung cancer than others, and there are various factors that affect that. For the state of Tennessee, which will be the focus of this paper, the most current year for which lung cancer statistics are available is 2007. 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Which instructions should the nurse provide to prepare Mr. Prieto for the x-ray? A) You should not eat or drink anything after midnight. Feedback: INCORRECT It is not necessary to be NPO prior to an x-ray. B) You will need to remove jewelryRead MoreResearch Problem Lung cancer is the growth of abnormal cells in the lungs. This abnormal growth can900 Words   |  4 PagesProblem Lung cancer is the growth of abnormal cells in the lungs. This abnormal growth can occur in either one of both of the lungs. The abnormal cells cause the development of unhealthy lung tissue, which causes the lungs to not function properly. The main function of the lungs is to provide oxygen to the body via the blood. Some of the symptoms of lung cancer are a persistent cough, shortness of breath, recurrent pneumonia, change in sputum, and coughing up blood (What is Lung,). 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De Koning et al. (2014) identify three sub-categories for current and past smokers between 55 and 80 years old. One category covered those with 25 years since stopping, or 20Read MorePatients With Pancreatic And The Prognosis Of Lung Cancer Patients1368 Words   |  6 Pagesbreast (3) cancers, comorbidity caused by diabetes mellitus (DM) contributes to diminished long-term survival. Yet, the influence of DM on the prognosis of lung cancer patients remains ambiguous. In lung cancer patients, two studies have shown that patients with DM survived longer than those without (4, 5). In one of these studies (4), the conclusion was based on a small number of patients with unclear diagnostic criteria for DM and inappropriate statistical analyses. In the other study (5), althoughRead More Smoking and Lung Cancer Essay1448 Words   |  6 PagesSmoking and Lung Cancer Lung Cancer accounts for fifteen percent of all cancer cases, and an estimated 170,000 people in the United States get lung cancer a year. (5)About 155,000 of those people die from the cancer. Recently, the rate of women affected by lung cancer has increased, while the rate of men affected has decreased. However, lung cancer is the leading cancer that kills both women and men. (1) So, what is lung cancer? Lung cancer is the uncontrollable growth of abnormal cells inRead MoreLab Report1214 Words   |  5 PagesResults MiR-365b-3p regulates proliferation, migration, invasion and apoptosis of human lung cancer cells In order to investigate the expression of miR-365b-3p in normal cells and lung cancer cells, we used real-time PCR to measure the expression of miR-365b-3p in various cells. Results showed that the expression of miR-365b-3p was significantly lower in lung cancer cells compared with that in normal cells (Figure 1). After transfection, the expression of miR-365b-3p in COLO 668 cell line was successfully

French and English Spelling Equivalents

Margaret Sanger An Influential Women Of The 20th Century

I. Introduction Margaret Sanger was one of the most influential women of the 20th century. She worked tirelessly as a nurse tending to female patients in the slums of New York’s Lower East Side. This experience converted her into an activist, not only for feminism, but for fair working conditions in the textile industry. Margaret was a polarizing figure. She was seen as antagonistic, even by the groups she fought for. Nevertheless she continued to fight for her causes. The United States owes much to a poor woman from Corning, New York. II. Tragedies Abound Margaret Sanger was born Margaret Higgins in Corning, New York in 1879. She was one of eleven children born to Michael and Anne Higgins. As a result of such a large family, the Higgins†¦show more content†¦She experienced overcrowding and astonishing poverty in the Lower East Side. In a time before penicillin, any illness could be a death sentence. It was in these conditions that Sanger found Sadie Sachs. The twenty-eight year old mother of three was suffering from septicemia. This infection was the result of a botched abortion attempt. Margaret and the doctor in charge managed to save her life. But as was the law at the time, the doctor could not and would not give her guidance to avoid another pregnancy which would surely kill her. Six months later she succumbed to another infection from a self-inflicted abortion and died. III. Call To Action Just as she had been affected by the death of her mother, so was she affected by this. She vowed to provide information to women about contraception. She began with a weekly sex education column in The New York Call - a socialist daily paper. Consequently, this work caught the attention of Anthony Comstock. Comstock was a US Postal Inspector who was known for censoring anything he deemed inappropriate. Due to the interest her column generated for The New York Call, Comstock was only able to censor the column temporarily. Although he would continue to fight Sanger’s smut for the rest of his life. Soon Sanger’s time at The New York Call came to an end and she was drawn to the textile worker’s strike in Lawrence, Massachusetts. She worked to transport the children of the strikers to foster homes. She hoped that by providingShow MoreRelatedMargaret Sanger : Margaret Sanger And Womens Rights Movement1370 Words   |  6 Pagesgreat time for a revolution.We think of this â€Å"New Era† as a freedom for women. Now women were â€Å"breaking down the spheres of Victorian values (Zeitz). † In 1920, the powerful womens rights movement gave the women right to vote after so many years. Now they started to become more independent and had less restriction put into them.This time period gave rise to the flapper girls who smoke, drank, and had sex as they pleased.Many women became rebels, where they started to wear short dresses and tight bathingRead MoreMargaret Sanger : A Battle Between Modernism And Traditionalism1368 Words   |  6 Pagesgreat time for a revo lution.We think of this â€Å"New Era† as a freedom for women. Now women were â€Å"breaking down the spheres of Victorian values (Zeitz). † In 1920, the powerful women s rights movement gave the women right to vote after so many years. Now they started to become more independent and had less restriction put into them.This time period gave rise to the flapper girls who smoke, drank, and had sex as they pleased.Many women became rebels, where they started to wear short dresses and tight bathingRead MoreBirth Control Essay1886 Words   |  8 Pagesback in history, birth control has been used. There have been specific forms of birth control used since ancient times they were not as effective, but it was still available to people. As time passed the safe methods only became available in the 20th century while effectiveness increased.There were many different opinions on the use and access to birth control for many reasons. People responded negatively because there were ce rtain religions and cultures that did not approve of birth control and theyRead MoreEssay On Birth Control1824 Words   |  8 PagesIn the early 20th century, a crusader for female reproductive rights, Margaret Sanger, began a movement to make birth control widely available so that women could limit the size of their families. She introduced the idea that birth control was vital to the well-being of women and their families. On the other hand, some people thought that it was an immoral affront to God. Birth control is important to the achievement of womens rights. 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In What Ways Did Religion and Economics Influence the Development of Medieval Europe and Japan Free Essays

God’s laws told them that they were equal to the King. The archbishops, bishops, abbots, earls were freeman that could not be taken or imprisoned, outlawed or exiled or ruined unless by lawful judgments. General of injustice’s would cause the souls of them and the souls of their ancestors and successors to burn in all eternity. We will write a custom essay sample on In What Ways Did Religion and Economics Influence the Development of Medieval Europe and Japan? or any similar topic only for you Order Now 2) How did the Magna Carta limit the power of King John? According to the Magna Carta: the king could no longer collect taxes from the English people unless the Great Council agreed any free man who was brought to trial for a crime had the right to be judged by his equals, rather than the king or his officials; this is what we know as a jury legal decisions were also now influenced by the judges’ interpretation of previous court decisions; this made rulings more consistent so that the same crime couldn’t be punished in two different ways the king himself now had to obey the laws of England; this was a brand new idea: that even the king was not above obeying the law 3) How did the Magna Carta lay the foundation for democracy? Many of the ideas first written in the Magna Carta would later form the basis of modern democracy. It was the first document to limit the powers of the monarchy. This would influence the democratic idea of a system of checks and balances to keep one piece of the government (such as the president) from having too much power. It also established rights for everyday people and influenced the content of other documents that protect the rights of citizens, such as the Bill of Rights in the United States Constitution Another result of the Magna Carta was the establishment of the first English parliament. It created the Great Council, a group of 25 barons that the king was supposed to consult when he made a decision. This planted the seeds of a parliamentary government where the power was shared between the ruling monarch and the people, and the people had a voice. Later, Philip IV of France would use a similar idea in 1302 to establish the Estates-General. This was an assembly of noblemen, clergy, and townspeople that was also useful in uniting France under one national identity. How to cite In What Ways Did Religion and Economics Influence the Development of Medieval Europe and Japan?, Papers

Qmet 252 Essay Example For Students

Qmet 252 Essay A manufacturer wants to increase the shelf life of a line of cake mixes. Past records indicate that the average shelf life of the mix is 216 days. After a revised mix has been developed, a sample of nine boxes of cake mix gave these shelf lives (in days): 215, 217, 218, 219, 216, 217, 217, 218 and 218. At the 0. 025 level, has the shelf life of the cake mix increased? Choose one answer. ||a. No, because computed t lies in the region of acceptance. | | ||b. Yes, because computed t is less than the critical value. | | ||c. Yes, because computed t is greater than the critical value. | | ||d. No, because 217. 24 is quite close to 216. | | Population standard deviation unknown, we need to use t test. Using data analysis, we can easily get the sample mean 217. 222 and sample standard deviation 1. 202. Ho: u 216 Reject Ho if t 2. 306 (one-tailed test with a = 0. 025 and df = 8) t = (217. 222 – 216) / (1. 202/sqrt(9)) = 3. 05 Reject Ho. The shelf life of the cake mix has increased. Correct Marks for this submission: 2/2. Question 2 Marks: 1 If ? = 0. 05 for a two-tailed test, how large is the acceptance area? Choose one answer. ||a. 0. 025 | | ||b. 0. 975 | | ||c. 0. 05 | | ||d. 0. 95 | | Incorrect Marks for this submission: 0/1. Question 3 Marks: 1 A random sample of size 15 is selected from a normal population. The population standard deviation is unknown. Assume that a two-tailed test at the 0. 10 significance level is to be used. For what value of t will the null hypothesis not be rejected? Choose one answer. ||a. To the left of -1. 345 or to the right of 1. 45 | | ||b. To the left of -1. 645 or to the right of 1. 645 | | ||c. To the left of -1. 282 or to the right of 1. 282 | | ||d. Between -1. 761 and 1. 761 | | n=15 = df = 15-1=14 a = 0. 10 (two-tailed test) Decision rule: rejection Ho if calculated t 1. 761 or t -1. 761; or in other words, we will not reject the null hypothesis if the value of t falls between -1. 761 and 1. 761. Correct Marks for this submission: 1/1. Question 4 Marks: 2 A manufacturer of stereo equipment introduces new models in the fall. Retail dealers are surveyed immediately after the Christmas selling season regarding their stock on hand of each piece of equipment. It has been discovered that unless 40% of the new equipment ordered by the retailers in the fall had been sold by Christmas, immediate production cutbacks are needed. The manufacturer has found that contacting all of the dealers after Christmas by mail is frustrating as many of them never respond. This year 80 dealers were selected at random and telephoned regarding a new receiver. It was discovered that 38% of those receivers had been sold. Since 38% is less than 40%, does this mean that immediate production cutbacks are needed or can this difference of 2 percentage points be attributed to sampling? Test at the 0. 05 level. Choose one answer. ||a. Cut back production | | ||b. Cannot determine based on information given | | ||c. None of these | | ||d. Do not cut back production | | It is a testing concerning proportions. Ho: ? = 0. 4 H1: ? 0. 4 (reflection of the inquiry – immediate production cutbacks are needed if less than 40% of the new equipment ordered by the retailers in the fall had been sold by Christmas). Decision rule: reject Ho if z -1. 65 Z = (0. 38 – 0. 4)/sqrt(0. 4*(1-0. 4)/80) = -0. 37 Do not reject Ho. The manufacturer will not cut back production. Correct Marks for this submission: 2/2. Question 5 Marks: 1 A machine is set to fill the small size packages of MM candies with 56 candies per bag. A sample revealed: 3 bags of 56, 2 bags of 57, 1 bag of 55, and 2 bags of 58. .uef705bfcb53053d87338d82e1d9473e0 , .uef705bfcb53053d87338d82e1d9473e0 .postImageUrl , .uef705bfcb53053d87338d82e1d9473e0 .centered-text-area { min-height: 80px; position: relative; } .uef705bfcb53053d87338d82e1d9473e0 , .uef705bfcb53053d87338d82e1d9473e0:hover , .uef705bfcb53053d87338d82e1d9473e0:visited , .uef705bfcb53053d87338d82e1d9473e0:active { border:0!important; } .uef705bfcb53053d87338d82e1d9473e0 .clearfix:after { content: ""; display: table; clear: both; } .uef705bfcb53053d87338d82e1d9473e0 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uef705bfcb53053d87338d82e1d9473e0:active , .uef705bfcb53053d87338d82e1d9473e0:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uef705bfcb53053d87338d82e1d9473e0 .centered-text-area { width: 100%; position: relative ; } .uef705bfcb53053d87338d82e1d9473e0 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uef705bfcb53053d87338d82e1d9473e0 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uef705bfcb53053d87338d82e1d9473e0 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uef705bfcb53053d87338d82e1d9473e0:hover .ctaButton { background-color: #34495E!important; } .uef705bfcb53053d87338d82e1d9473e0 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uef705bfcb53053d87338d82e1d9473e0 .uef705bfcb53053d87338d82e1d9473e0-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uef705bfcb53053d87338d82e1d9473e0:after { content: ""; display: block; clear: both; } READ: Roman History EssayHow many degrees of freedom are there? Choose one answer. ||a. 7 | | ||b. 9 | | ||c. 6 | | ||d. 8 | | ||e. 1 | | Total number of bags = 3+2+1+2=8 df = 8-1=7 Incorrect Marks for this submission: 0/1. Question 6 Marks: 1 What value does the null hypothesis make a claim about? Choose one answer. ||a. Population parameter | | ||b. Sample mean | | ||c. Sample statistic | | ||d. Type II error | | Correct Marks for this submission: 1/1. Question 7 Marks: 1 If ? = 0. 05, what is the probability of making a Type I error? Choose one answer. ||a. 20/20 | | ||b. 19/20 | | ||c. 1/20 | | ||d. 0 | | Correct Marks for this submission: 1/1. Question 8 Marks: 1 What is the level of significance? Choose one answer. ||a. Beta error | | ||b. Probability of a Type II error | | ||c. Probability of a Type I error | | ||d. z-value of 1. 6 | | Correct Marks for this submission: 1/1. Question 9 Marks: 1 What is the critical value for a one-tailed hypothesis test in which a null hypothesis is tested at the 5% level of significance based on a sample size of 25? Choose one answer. ||a. 1. 711 | | ||b. 2. 064 | | ||c. 1. 708 | | ||d. 2. 06 | | df = 25-1=24 a = 0. 05 one-tailed test, the corresponding value of t is 1. 711 Correct Marks for this submission: 1/1. Question 10 Marks: 1 In hypothesis testing, what is the level of significance? Choose one answer. ||a. Value between 0 and 1 | | ||b. Risk of rejecting the null hypothesis when it is true | | ||c. Symbolized by the Greek letter a | | ||d. All of the others are true | | ||e. Selected before a decision rule can be formulated | | Incorrect Marks for this submission: 0/1. Question 11 Marks: 1 For a one-tailed hypothesis test, the critical z-value of the test statistic is -2. 33. Which of the following is true about the hypothesis test? Choose one answer. ||a. a = 0. 01 for an upper-tailed test | | ||b. a = 0. 01 for a lower-tailed test | | ||c. a = 0. 05 for a lower-tailed test | | ||d. a = 0. 05 for an upper-tailed test | | The absolute value of -2. 33 gives an area under the normal curve of 0. 4901. Its one-tailed test, thus a = 0. 5 0. 4901 = 0. 0099 = 0. 01. The critical z-value is -2. 33, thus in the lower or left tail. Correct Marks for this submission: 1/1. Question 12 Marks: 1 What are the two critical values for a two-tailed test with a 0. 01 level of significance when n is large and the population standard deviation is known? Choose one answer. ||a. Above 2. 58 and below -2. 58 | | ||b. Above 1. 00 and below -1. 00 | | ||c. Above 1. 96 and below -1. 96 | | ||d. Above 1. 65 and below -1. 65 | | If population standard deviation is known, we use Z test. Two-tailed test with a=0. 01 =; areas under the normal curve = (1-0. 01)/2 = 0. 495 =; z critical value = 2. 58. The rejection area is for calculated z ; 2. 58 or z ; -2. 58 Correct Marks for this submission: 1/1. Question 13 Marks: 1 For a hypothesis test with an alternative hypothesis:  µ ; 6,700, where is the rejection region for the hypothesis test located? Choose one answer. ||a. Upper or right tail | | ||b. Center | | ||c. Lower or left tail | | ||d. Both tails | | The null hypothesis is  µ